Since 2013, we’ve had the pleasure of working with Max’s—a one-of-a-kind boutique in the Twin Cities known for its curated collection of jewelry by nearly 70 of the industry’s most respected artists. The stunning jewelry is complemented by an irresistible selection of gourmet chocolates from over 25 global brands, plus thoughtfully chosen home and gift items. We like to say Max’s is the perfect place to go when you need to say “I’m sorry”… or just want to brighten someone’s day.

Our work with Max’s has included several website rebuilds and refreshes to improve usability and better showcase the boutique’s exceptional offerings—including the creation of a dedicated wedding jewelry section. We've written digital content, photographed merchandise and the shop, and provided ongoing PR and media outreach, securing numerous print features and keeping Max’s top-of-mind with local style editors.

We also helped produce a series of the Max’s annual Holiday Gift Guide—a beautifully designed publication featuring jewelry, chocolates, and gifts to inspire shoppers. A favorite project? In 2017, we proposed making the Gift Guide a celebration of art by featuring Twin Cities visual and performing artists wearing Max’s jewelry, photographed in their creative spaces. We included profiles for each artist, offering a glimpse into their work and creative inspiration. The result was a truly memorable tribute to local artistry and the timeless beauty of the collections at Max’s.

https://www.stylebymax.com/