Established over 165 years ago, the Saint Paul Farmers’ Market is known for its strict local sourcing policy—only vendors within 100 miles of Saint Paul are eligible to participate. Its downtown market operates year-round, supported by 20 seasonal satellite locations across the region.

For many years, we partnered with the Market to expand its reach and boost awareness through a comprehensive strategy including public relations, media outreach, and event planning. We organized monthly events like chef demos and vendor showcases and collaborated with local nonprofits on community engagement events that benefited both vendors and partner organizations.

We led media efforts and event coordination for Minnesota’s first statewide kickoff to National Farmers Market Week, earning widespread general and agricultural media coverage. To celebrate the late winter season, we developed "Well into March"—a wellness-focused event featuring seasonal vendor products, cooking demos, guest speakers, and even outdoor “Snowga” (winter yoga). It quickly became an annual favorite and garnered significant press attention.

Our ongoing media strategy included regular TV segments, print stories, and seasonal promotions that helped grow visibility and attendance. During the COVID-19 pandemic, we helped the Market pivot to an outdoor winter format with a drive-through option and secured media coverage to keep the community informed and engaged.

https://stpaulfarmersmarket.com/

Project Sample:
https://www.facebook.com/watch/live/?ref=watch_permalink&v=130044015117426