As the official visitors’ bureau for the city of Roseville—uniquely nestled between Minneapolis and Saint Paul—Visit Roseville leads efforts to showcase the city’s diverse experiences in entertainment, dining, and retail.

In celebration of the organization’s 20th anniversary in 2020, Visit Roseville launched a landmark public art initiative, "Roseville in Bloom"—a city-wide installation of twenty 6-foot-tall, 658-pound rose sculptures, each uniquely designed by local artists and displayed in outdoor public spaces across Roseville.

Our work began in 2019 with a strategic public relations campaign to promote the call for artist submissions. To support the project’s goal of highlighting cultural diversity, we conducted targeted outreach to arts organizations representing a wide range of Twin Cities communities.

From the initial artist call to the public unveiling of the completed sculptures, we led comprehensive media outreach—resulting in extensive TV and print coverage that celebrated both the artists and the city. We also launched an influencer marketing campaign that featured diverse Twin Cities voices to deepen community engagement and amplify the project across digital platforms.

Beyond Roseville in Bloom, we’ve provided additional strategic PR campaigns for Visit Roseville’s events and programs, all designed to spotlight the city as a dynamic destination with something for everyone.

https://visitroseville.com/

Project Sample:
https://www.startribune.com/roseville-is-hoping-to-lure-visitors-with-658-pound-roses/571372472